I'm interested to see how they differentiate themselves. For me the process if renting a car under t

Okay, they got me. Silvercar is not   merely a luxury car rental service, as I wrote when I discovered the stealthy startup in March. To my credit, my guess was based on a job description Silvercar had written hard rock hotel and casino to trick nosy people like me. Fortunately for everyone, what they re building is slightly more interesting than just luxury car rentals.
Silvercar aims to disrupt the car rental industry with a better user experience, featuring a fleet of Silver 2013 Audi A4s. This is a good thing the industry is basically an oligopoly, hard rock hotel and casino particularly after the merger of Hertz and Dollar Thrifty, announced in August. Now 95 percent of the car rental market in the US is controlled by three companies   Hertz, Enterprise, and Avis. They have no incentive to make the process simple, streamlined or compete on price. Renting a car is a pain, and when you re stranded at the airport, you don t have much of a choice in the matter.
No check-in lines or traditional counters will exist at Silvercar locations. Customers with reservations through the Silvercar app or website will bypass the terminal hard rock hotel and casino rental car lines and proceed directly to Silvercar's inventory of 2013 Audi A4s. Those who haven't booked Silvercar in advance will have access to self-serve kiosks and on-site concierges.
I imagine Silvercar s incentive for staying stealth takes a cue from Uber too. If the drama caused by Uber every time it enters a new market is any indication of Silvercar s fate, I would want to stay quiet about it too. The company may face an uphill battle getting into airports when the powerful car rental industry gets wind of its plans.
Luke Schneider, hard rock hotel and casino former Chief Technology Officer of Zipcar, is Silvercar s CEO. Schneider left Zipcar in 2010. (He briefly acted as CEO of Creative Kingdom , some sort of theme park creative agency.) Before he became CTO of Zipcar, he was general manager for Zipcar s FastFleet division. So the company is being led by someone who understands how to disrupt the auto rental business, with a chairman who tried to do the same thing with airlines. I like their odds.
Erin Griffith hard rock hotel and casino covers New York startups for PandoDaily. She's worked as staff writer for Adweek and a private equity blogger for peHUB. Her writing has appeared in VCJ, Time Out New York ,  Huffington Post, FT.com, and BUST. She plays keyboard in a band called Team Genius and Tweets as @Eringriffith .
I'm interested to see how they differentiate themselves. hard rock hotel and casino For me the process if renting a car under that status quo is pretty hard rock hotel and casino painless, particularly after you've created a profile, which I expect most business travelers have done. Also even with only three main companies, that seems to be enough to keep pricing reasonably competitive. All that said, I welcome Silvercar with open arms if they can improve upon the experience and offer lower prices.