Tuesday, September 25, 2012

All in all, on a net net basis, distribution hasn't changed at all in the 2+ year timeframe, with 72




As we talked about on both Tuesday and Wednesday's blog, the airfares for international air tickets issued by the Mega agencies is nearly cheap europe rental car three times the fare issued cheap europe rental car by an OTA (and by default, by the airline itself). To be clear, this is NOT because they charge more for the exact same ticket, but because their client base tends to be corporate travelers that fly business and first class more frequently and even for the coach fares, elapsed time and number of stops tends to be more important than price.
And even with the brick and mortar (non-Mega) agencies, cheap europe rental car the ticket price is nearly double that of their OTA counterparts. Again, not because they charge more, but because the dialogue cheap europe rental car at the point of sale does not begin with the lowest price. Agencies are trained to cater to the overall needs of the traveler (who they are traveling with, why they are traveling, when they need to arrive, how they will get to their destination cheap europe rental car and yes, how much).
All in all, on a net net basis, distribution hasn't changed cheap europe rental car at all in the 2+ year timeframe, with 72% of international cheap europe rental car tickets coming from Mega and other brick and mortar agencies and just 28% from the OTAs.

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