it's not that hard to get ME excited. Just make it an Alfa Romeo. Now seriously, specials and promot

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How would you like to build your own Corvette engine, at the plant? Or maybe you'd like to badge your Subaru the way a Girl Scout might adorn her uniform? Or maybe you'd like to play a version baymont inn and suites of the old classic Slug Bug ? These are some of the latest tactics employed by some old automotive brands to win the attention of new customers.
Let s start with what could be the ultimate badge of Corvette enthusiasm: Building your own engine. GM is offering customers who order a 2011 Corvette Z06 or ZR1 to choose an option that allows them to help assemble their car s LS7 or LS9 engine at the General baymont inn and suites Motors Performance Build Center in Wixom, Michigan. The retail price is a whopping $5,800 -- which is more than a fully assembled 385-horsepower GM Performance baymont inn and suites ZZ4 crate engine. But that gets you in to build the engine under the supervision of a skilled technician baymont inn and suites and you will also receive the usual warranty . The customer has to travel to the plant on their own nickel, of course.
Corvette buyers can also attend driving school in Arizona or Nevada, watch their car being built at the Corvette assembly plant in Kentucky, and even take delivery of their new car at the National Corvette Museum. But these ideas are not at all revolutionary. When I was at Chrysler we had similar programs for Viper owners. I have to admit that I think there are plenty of Corvette fans, not to mention lots of wannabes, who are going to jump at this opportunity. Who wouldn t love to be able to say that they built their engine and get a badge on the manifold to prove it. If Chevy can charge baymont inn and suites a little extra for this, as well, more power to it.
Speaking of badges, Subaru has introduced a novel idea with its Badge of Ownership . In a social network-like baymont inn and suites fashion where we join groups or "like" various ideas or products, Subaru has found a way to incorporate this personalization on your car without making it look like a Times Square billboard.
The badges are less vehicle-oriented and more about representing one of your personal interests, while also telling the world how many Subaru s you ve owned. You can badge your vehicle with one of many representative icons, from snowboarding to music, animals, the environment, or even to proclaim your sexual orientation (yes, a rainbow for the LGBT community). Subaru is even asking for suggestions for new badges. I wouldn t doubt if this goes viral among Scooby fans, as the badges are catchy.
VW was hoping for a viral hit with its Punch-Dub game, a reboot of the original Punch Buggy game of the 70's. It launched this campaign baymont inn and suites during this year s Super Bowl, though we have not yet seen too many people punching the Online you could add this to your social networks, earn points, and win contests. While it is unclear whether this really took off, it was a clever way to try and extend the brand experience. The television commercials were fun, including the one for the VW minivan taking a tour through the neighborhood so the kids can watch the pedestrians sock each other.
it's not that hard to get ME excited. Just make it an Alfa Romeo. Now seriously, specials and promotions will not get any car manufacturer anywhere unless they build an exciting car. The design, the feel, the sound, the smell and yes... the performance... A well packaged car, designed by people who know their customers and are tuned to what they LOVE, would be exciting. It could be the new Mini or the Beetle, or the Corvette and the Mustang... oh... and don't forget to let us know it's exciting. BTW- the Routan is so unattractive that every time I see it I feel like I was just punched. How's that for inspiration? Seriously, no marketing could go that far to make the unattractive attractive. Sell it for it's features, value, reliability, etc. Don't try to make us believe it's exciting! It's not.
My 96 Honda Civic has 538,883 miles as I write this, and it DOESN'T leak, burn any oil. It uses a half a quart every 2,000 or so miles but I can't complain with the mileage. The compression is still at 121. American cars are not bad when new, but overall are weak because they can't put the mileage on a Japanese or German car can. In fact, Even Korean cars are now racking up several hundred thousand miles. American cars are made cheap junky, full of cheap plastic. I hate to say that but fact is fact.
I guess you could say it is a gimmick to buy cars, just like an advertising baymont inn and suites slogan, Baseball, Hotdogs, Apple Pie and Chevrolet. The bottom line is people have to buy things made in the U.S.A. After all it is your future you are buying into, that is unless you plan on moving to China. For the past 30 years I have owned Chevrolet, and never had a problem with them.
Y'know, I like Fords. I have 2006 F-150. I'm happy with it, but I don't like the current version ( it looks more like a cousin of toyota). Ford stuck it out and didn't opt for the bailout. No big deal, I'm noticing some really impressive products coming off the line from our other American competitors. My only concern is the fat cats that might cut corners. baymont inn and suites If we build quality vehicles, built to LAST, then we have no need for foreign baymont inn and suites products.
Want a real American car? Go to classic car auction and buy something 1972 or older. They run forever, easy and cheap to repair and most of all fun to drive. New cars don't show me anything. They all look alike so complicated they are impossible to repair.
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